Jan 20 2009
Niche Writing
I bought an eBook today by another online freelance writer. The book was $37 (yeah, I know, $37???!!). It was pretty good. I think most of the info in the book I knew already, but there were some things that I hadn’t thought of or knew in the book.
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One of the topics covered in the book was deciding whether to be a niche writer or a generalist writer. This was an important topic for me. So far, I’ve been a generalistfor a lot of reasons.
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1. I didn’t know if (or what) I really wanted to specialize in.
2. I didn’t know what kind of demand there was for different niches.
3. I like to do many different things and learn about different subjects and being a generalist offers the perfect opportunity to do that.
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The problem with being a generalist, though, is that you make less money. You make less money because you have to spend more time researching and because you won’t be paid the premium price of an expert.
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So I’ve decided to specialize. I’m specializing in finance and insurance. I’ve updated my website to show that I’m all specialized out. I’m charging a pretty hefty price for my specialty work and a cheaper price for a general writing that comes through.
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I’m really not sure how this is going to go. I’ll keep you posted.
